Finding the best SEO tool is definitely a very difficult job, as there are tons of options available on the market. We’ve been there ourselves and it was really complicated to analyze almost every reliable tool, see its pros and cons, then decide upon the best.
But we couldn’t. Simple as that.
However, this doesn’t mean that we don’t have a shortlist, with a few tools that are worth checking out and paying a subscription for. Two of these tools are Ahrefs and SEMRush, considered by many the best on the market.
Of course, we are convinced that a lot of you still want to know which one of these is actually worth the money, so…let’s find out!
Starting with the most amazing parts of these tools, Ahrefs is offering, among many others, the following features:
- Site explorer
- Content analyzer and explorer
- Position tracker
- Positions explorer
- Comparison between domains
- Detailed crawling reports
- Ahrefs alerts
As for its overall purpose, Ahrefs is excellent for building high-quality backlinks, as it provides all the ‘instruments’ you need to look for those link opportunities. As a side note, a lot of professionals consider it the biggest and most accurate database of live backlinks.
Therefore, if backlinks are what you’re after, the search no more, as you have already found the perfect tool out there! Oh, and besides this, it’s excellent for exploring new content opportunities as well, thanks to the integrated content explorer, which shows you the most popular content on the web, no matter the topic. And this helps you figure out what kind of content you can create in order to generate more backlinks and social shares.
In the end, it’s still about backlinks.
As for SEMRush, it comes with a pretty similar list of major features, from which we should mention the following:
- Competitor analysis
- Keyword explorer
- Finding and fixing site issues
- Website audits
- Domain comparison
- Link Building Opportunities
- Traffic analysis
When it comes to our personal preferences, we must admit that SEMrush was the tool we used to create a complete, 360 view of our competitors, but also puts together all site metrics in one place. Oh, and let’s not forget about the SEO content template, which is excellent for kicking off any content marketing strategy.
Many claim that SEMrush is also the best backlink analysis tool, same thing going for keywords, as it shows where your current ones are ranking at a glance.
Both of these tools are amazing and, at least for us, essential for any online marketer focused on results. If you were looking forward to finding out which of them is the best, we have some bad news: both of them are the best at what they’re offering.
It’s just difficult to decide upon one since both Ahrefs and SEMrush offer some individual features, which leads to one conclusion: ideally, you should use both, but start by testing them and see which of these two is actually the most suitable for your business’ needs.